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The Breizh Rugby Tour 2023 – 1st stage in Lannion-Perros
Published on
https://www.youtube.com/watch?v=VoLUlPkGjAM
The 1st stage of the Breizh Rugby Tour #retrospective video took place at the Rugby Club of Lannion-Perros on October 11. The time for Poule et Toque, our flagship brand, to unveil this season’s novelty, the educational game which consists of asking children questions around 3 themes: our Poule et Toque brand, nutrition and upstream.
This day was also an opportunity for us to share constructive discussions with our customers, partners and local elected officials around major topics for the agri-food sector in 2023 and 2024, particularly on the issues of the Breton poultry sector and CSR. .
A great 2nd season is coming! 🐔
SOCIETE BRETONNE DE VOLAILLE
At the heart of the breeding grounds, the Société Bretonne de Volaille has 12 sites and 1 logistics platform which operate alongside more than 1,200 partner breeders and 4,310 employees. With 6 raw poultry production units (chickens, turkeys and ducks) and 6 cooked processed poultry production units (breaded, cold meats, confits), SBV adapts to the needs of professionals in the agri-food industry and commercial catering. , collective and mass distribution in France.
POULE et TOQUE
The brand of the Société Bretonne de Volaille, POULE et TOQUE has succeeded in establishing itself on the catering market thanks to a rich offer of more than 500 references. It now represents 148 million euros in turnover and 27,500 tonnes of products sold. Strong and dynamic, it supports catering professionals thanks to a guaranteed French Origin offer benefiting from innovations every year.
THE RUGBY CLUB VANNES
Flag bearer of Breton rugby, Rugby Club Vannes has been playing in Pro D2 for six sporting seasons and has 691 members. A 3-star rugby school, young teams playing at the highest national level and a recognized training center, the club is developing its infrastructure in order to continue to perform in the elite of national rugby. With a strong territorial commitment, the club develops actions in Brittany in order to support the development of the practice.
MARKET CONTEXT
Kantar reveals that in 2022 the import of poultry has reached a record level of + 10.30% in 1 year! Imports of low-cost chickens also continue to grow, with an increase of 5.3% in volume during the first half of 2023 (ANVOL 2023). A scourge for the future of French poultry, especially since it does not correspond to current consumer expectations. In fact, nine out of ten French people prefer to find guaranteed poultry meat
Origin France in out-of-home catering (ANVOL 2023).
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